Stunning creative is one thing; generating traffic is another. Ahh, the exhaustion of all the balls you need to be able to juggle in the Digital Age. Lack of website traffic is one of the most common challenges business owners face. The cost of web development is budgeted for, but organizations simultaneously expect that this cost will be recovered for in traffic to the site. However as Google changes their algorithms (some would say too frequently) many businesses report having lost a significant percentage of their search traffic over the past year or two.
So this list may not improve your results overnight, but at the same time you might be surprised by how quickly you start getting results. Yes, the trials and triumphs of building an to business are many, but the results are definitely worth your while to get right. Focus on long-tail keywords – The days of focusing on a single keyword for each page are long gone. Make sure your posts include all the relevant terms and phrases related to your topic. For help with finding long-tail keywords, see my post How to Find LSI (Long Tail) Keywords Once You’ve Identified Your Primary Keywords. Start a forum on your website – An active forum can quickly begin ranking for long-tail keywords. They’re also great for decreasing your site’s bounce rate, increasing time-on-site, as well as building a community.
Start a Facebook group that drives traffic to your site – Start a niche-specific group where members can ask questions and get support (and don’t forget to point them back to your site’s content where relevant).
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Promote your blog posts to your email list – This doesn’t have to be the main focus of all your emails, but including a link or two back to your blog posts can considerably increase traffic, leads, and sales. Work on your headlines – Your headlines are what will get people in the door, particularly when you share your blog posts via social media; make sure they pique interest and clearly articulate the benefit to your readers. For help with that, see “The Online Marketer’s Guide to Writing High-Converting Headlines.” Join a blogging community like ProBlogger or CopyBlogger – This is a great way to network with other bloggers, and to cross-promote each other’s content.
Include links to other relevant posts on your blog – When you write a post, always be sure to mention other posts your readers may find helpful; this is great for SEO as well as for increasing time-on-site, conversion rates, and referral traffic.
Guest post on relevant blogs – There’s not much point guest blogging on a site in an unrelated niche; make sure you only contribute to highly-relevant, high-quality sites in your niche. See “The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging.”
Become a columnist or contributor on a well-known website – If you can become a guest contributor on an authority site like Huffington Post or Forbes, you not only drive targeted traffic to your site, but establish yourself as an expert in your field.
Optimize your existing posts – Comb through your old posts to make sure they have unique and relevant title tags, URLS and meta descriptions.
Demote irrelevant Google sitelinks – While Google sitelinks are automatically generated, you can demote URLS you don’t want to show; this may increase the chances that the URLS you do want listed show up. You can do this from within Google Webmaster Tools.
Arrange an advertising swap – Trade banner ads with a complimentary site in your niche. Post more frequently – Neil Patel of QuickSprout found that by posting high-quality posts 6x per week (as opposed to 5), blog traffic increased by 18.6%. Find your magic number and commit to seeing it through. Remember that in many cases, the traffic increases you see from blogging are scalable.
Mention influencers in your tweets – When you cite, quote or mention someone in a blog post, be sure to @ mention them in your tweet when you promote your post. Focus your energy on strategies that are working – You don’t have to do what everyone else is doing. Study your analytics to see your main traffic drivers, and focus on your energy on these areas.
Build connections with others in your niche – I know this sounds cliché, but building personal relationships with other bloggers in your niche will often result in organic inbound links and referral traffic to your site.
Make sure you have every relevant keyword you can think of on your site – I’m not talking old-school keyword spamming here. I’m talking about focusing on topical content; and making sure you at least have the chance of being found for all your relevant keywords, no matter how obscure they may be.
Create a top 10 website post – Select the top 10 blogs in your niche, and write a post about them. You may also want to create a simple badge or banner those sites can embed to show off their award.
Make the most of Facebook links – Be sure to include links back to your site in your About page, in your photo descriptions, in the comments of your posts (where relevant), and in your milestones.
Get on YouTube – YouTube drives the most engaged traffic out of all social media sites, with an average of 2.99 pages per visit. Add text to your blog post images – Try including your post title and URL in your blog post images for optimal effect when pinned or shared.
Become a member of industry Facebook and LinkedIn groups – Offer valuable advice and info to build relationships and drive traffic to your site. Connect with bloggers who are already sending you traffic – If someone has already linked to your site, they obviously like what you have to say. Contact them to see if there are other ways they could help promote your content (and vice versa).
Ask a well-known blogger to guest post on your site – They’ll likely share the post with their audience, driving traffic to your site.
Respond to blog comments – Respond thoughtfully to all comments on your blog. This is great for building relationships, as well as for driving commenters back to your site. Add your blog to Alltop – As an aggregate for all kinds of web content, submitting your blog increases your chances of getting found by people looking for content in your niche.
Answer Questions – Visit sites like Yahoo Answers or Quora and answer questions relevant to your niche. Write a Response Post – Respond to a controversial post in your niche and then let the original poster know about it. Chances are good they won’t be able to resist responding to it on their blog.
Contact influential bloggers – When you write a groundbreaking or newsworthy post, notify influencers in your field. You may be surprised at how many link back to your post.Make proper use of categories – If you haven’t already organized your content into relevant categories, now’s the time. Categories are great not only for SEO, but for helping your readers find relevant content.
Write landmark posts – Create at least a few long-form, authoritative posts that will organically garner links and attention over the long haul.Comment on industry blogs – Become a regular commenter on a popular blog in your niche to help drive referral traffic and to establish relationships with other bloggers.
Interview influencers in your niche – They will be very likely to promote the interview to their audience.
Share your blog posts regularly on Facebook – Post a short excerpt from your posts to entice them to click through.
Share your posts on Triberr – Meet other bloggers and share each other’s content.